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Media Bonus Points

Examples of what a single media hit earns you:

One phone call to your home track could be worth more than weeks of social media posting.

Core Rules

Local vs Regional Definition

Track Promotion

ActionBonus Points
Track official social media post100,000
Track PA announcement at event75,000
Track newsletter / email blast150,000
Track website feature250,000

Print / Online Editorial

ActionBonus Points
Local newspaper / magazine mention or feature200,000
National / regional newspaper feature400,000
Racing publication mention300,000
Racing publication feature500,000
Speed Sport feature2,000,000

Broadcast

ActionBonus Points
Local radio interview300,000
Regional radio500,000
Local TV appearance750,000
Regional / national TV1,000,000

Streaming / Digital Racing Media

ActionBonus Points
FloRacing minor appearance200,000
FloRacing major appearance (interview over 1 minute)5,000,000
DIRTVision major appearance2,500,000
Racing America appearance1,500,000

Podcast / YouTube / Social Media Appearance

Must include active links to RacinforaLivin.com — including your own channels.

Verified Audience SizeBonus Points
Under 1,00010,000
1,000 – 10,00050,000
10,000 – 100,000100,000
100,000 – 1,000,000500,000
1,000,000+1,000,000

Sponsor Promotion

ActionBonus Points
Sponsor social media post150,000
Sponsor newsletter / email blast200,000
Sponsor website feature300,000

Make some noise. The standings are wide open.

— JV  |  THE LINEUP  |  JVThunderCat Media

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